The power of persuasive video production
The popularity of video clips has reached an unbelievable
growth, which is the reason for brands to use the power of video. Modern video clips have improved and are not only
a small part of the whole marketing campaign, but one of the central aspects of it.
With 2 million video views on Facebook per day and 0.73 of active web users in Slovenia using YouTube,
it's easy to see why video content is so popular.
Consumers love visually attractive and easily understandable video content. On YouTube 0.9 of mobile users share video clips,
while 74 % od those, who saw presentational videos, make purchase.
But videos aren't important just for customers. Google loves video content as well! Brands will have a 53 times higher chance of being shown
on the first page of Google, if they contain a video clip on their web page.
Of course, this is great news for brands, who wish to cooperate with their clients.