What should it be like?
- A sales page should look similar to the ad that has previously given the buyer and exact information of what they can expect when visiting the page.
- It is important that it contains all the elements that attracted the consumer to click on the ad or visit (the same offer, price and information that are in the ad).
- A sales page should be adapted to potential buyers. The end goal is to persuade the buyer into purchase as soon as possible.